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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

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Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

But of course the more interesting information in that SEC filing is the news that Revolve is about to take its large audience — 7.3 million unique visitors come to shop its wares each month — and make a move on the public markets. Its $100 million IPO goal is ambitious, but not insane.

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4 Ways to Keep Your Small Business Sales Going During COVID-19

PopularBank

Small businesses are the lifeblood of our communities – and our economy. Some tips include: Stay active on social media. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community.

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Top Social Media Trends to Pay Attention to for Financial Brands

Social Assurance

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Top Social Media Trends to Pay Attention to for Financial Brand

Social Assurance

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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How to Integrate Digital Listings Into Your Marketing Strategy

Social Assurance

Digital listings help you drive traffic to your branches, increase your brand’s awareness, and offer more opportunities for your customers to find the information they need. These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic.

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Federal Reserve warns about redlining and steering risks from digital targeted advertising

CFPB Monitor

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products. But the bottom line is that a financial institution must do something to inform itself of how its advertisements are being placed.

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