Independent Banker
FEBRUARY 28, 2023
Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.
Independent Banker
FEBRUARY 28, 2022
We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.
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PYMNTS
MAY 26, 2017
The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. PYMNTS: Why was the company founded? PYMNTS: Can you show me some data or proof points on how the company has helped retailers? How did the company overcome?
PYMNTS
FEBRUARY 22, 2018
Today, the average small business spends more than $15,000 on SaaS every month, according to the company’s Q3 2017 analysis. The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one. Ariel Diaz, founder and CEO of Blissfully , told PYMNTS the chaos breeds fatigue for the SMB community.
Fintech Labs Insights
JUNE 15, 2016
Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. ” Company facts. This is where Race Data comes in. Founded in 2013.
Gonzobanker
DECEMBER 19, 2017
Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. For 35 years, Wilmers led M&T with creativity, integrity and the “old-school” wisdom of a community banker who created a $26 billion market cap company. New Hot Category Award : Marketing Automation.
FICO
JULY 15, 2022
How FICO Scoring can help companies make decisions that benefit society. FICO wants industry and the community to know they can count on us to do nothing less than that. Financial Inclusion Using Analytics. Saxon Shirley. Mon, 02/21/2022 - 07:59. by Sally Taylor. Vice President, Scores. expand_less Back To Top. Fri, 07/15/2022 - 08:15.
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