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Millennials ARE worth the effort for community banks.

Long Lasting Ideas

Marketing executive Kevin Tynan dropped a startling bombshell in the bank marketing world earlier this year. In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials.

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Small Business, Big Banking Not A Winning Combo, Survey Finds

PYMNTS

Separate data from Biz2Credit from its Small Business Lending Index found earlier this year that, for several months in a row, large banks have increased their loan approval rates for small businesses — meanwhile, small banks and alternative lenders’ approval rates dipped. The 2017 report from FIS surveyed nearly 500 SMEs in the U.S.

Survey 112
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DoorDash, Airbnb IPOs; BNPL Trends; Pet Fraud Top This Week's News

PYMNTS

Synctera Brings 'FinTech As A Service' To Community Banks. FinTechs want to offer compliant banking services, while community banks want new ways to grow deposits. Report: Millennials, Buy Now Pay Later And The Shifting Dynamics Of Online Credit. eBay: Offline Payment Preferences Are Changing Online Habits

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Good News from Gen Next

Independent Banker

Out of Mom and Dad’s basement, millennials are primed to become your next best customers. Bauhs is on the tail end of the “millennial” generation, which is commonly defined as those born between 1980 and 2000. This is really the moment for community banks to show that they’re a fit for millennials. By Ed Avis.

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Good News from Gen Next

Independent Banker

Out of Mom and Dad’s basement, millennials are primed to become your next best customers. Bauhs is on the tail end of the “millennial” generation, which is commonly defined as those born between 1980 and 2000. This is really the moment for community banks to show that they’re a fit for millennials. By Ed Avis.

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3 Tips for Targeting Millennial Entrepreneurs

NCR

There’s nothing more suitable for technology disruption than traditional small business banking. And there’s no better way to target Millennial entrepreneurs than with the technology they crave to help them in their business pursuits. Financial institutions are taking notice.

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Take Millennials' Stated Banking Preferences with Grain of Salt

American Banker

The inconsistency between what millennials say on surveys and their actual behavior should make bank marketers skeptical about building programs around such research.