Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It’s all about building the message, finding the right platform and timing it well. Here’s a preview.

Marketing 91

Marketing social media Community Bank Video 91

Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings.

Marketing 91

Marketing social media Video Community 91

William Mills

SEPTEMBER 11, 2017

Using Adobe to show how a community bank might find/organize their existing “assets” (photos/video?/etc.) Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. I know of several FinTech companies that started as Adobe Web Site Developers for community banks.

Marketing Strategies 63

Marketing Strategies Community Bank Strategy Financial Technology 63

South State Correspondent

SEPTEMBER 20, 2022

Link insights to all community banking growth strategies and market activation so that multicultural banking becomes ingrained in all products, services, and marketing and is not a standalone effort. This effort looks like more multicultural events, targeted education, and tailored products for both banks.

Conference 195

Conference Marketing social media Data 195

Independent Banker

DECEMBER 28, 2015

Racing down a luge track is exactly the image Adirondack Bank wants to associate with its new app—that its mobile banking service is fast to use, Clark says. Hamlin will appear in electronic and print ads and represent the bank at different events, such as local charity fundraisers.

Nevada 70

Nevada Regional New York Marketing Strategies 70

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? My son did the same with no plans to return.

Marketing 40

Marketing Millennials Community Bank social media 40