In Retail, Are Rewards Their Own Reward?
PYMNTS
JANUARY 3, 2017
credit cards, 1.3 debit cards and 1.3 store affinity cards. And of those 500 users, 38 percent said card usage is driven by how much cash they have on hand; another 25 percent said their choice to use plastic is driven by the rewards that come with those chosen payment methods.
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