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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Commercial Credit Trends – Where to Tread Carefully

South State Correspondent

This data is critical for pricing, capital allocation, and marketing. Minnesota, North Dakota, and Iowa were the least risky states to lend into. ” The reality is that banks should be much more granular than that to allocate capital more efficiently. Once again, it is time to play more defense.

Trends 195
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Community Banks Debut FinTech Alliance

PYMNTS

Alloy’s Julieann Thurlow, CEO of Reading Cooperative Bank, said, “Community banks play a special role in the lives of our customers, but we don’t have the same IT and innovation budgets as the big banks to capitalize on that relationship.” The alliance includes a dozen firms that have between $251 million to $20 billion in assets.

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Addressing The Symptoms Of Pharmacies’ Cash Flow Ailments

PYMNTS

More so than the average SMB, independent pharmacies are particularly affected by the state of the healthcare market and its regulatory shifts. While all small businesses may struggle with cash flow, certain market forces in the pharmaceuticals and healthcare space make owning a small pharmacy a challenging endeavor.

Capital 130
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A community bank-fueled payments rail

Independent Banker

For a community bank to be innovative means you need to make big bets with your depositors’ capital—and that’s something we take very seriously,” Thurlow says. “By American State Bank in Sioux Center, Iowa, is another CHUCK network participant. “As Julieann Thurlow, CEO of $730 million-asset Reading Cooperative Bank in Reading, Mass.,

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How to keep good employees

Independent Banker

One community bank that has found success in retaining its best employees is $180 million-asset Malvern Bank in Malvern, Iowa. Here at Malvern Bank, we try not to focus on ‘talent retention,’” says Katelin George, human resources and marketing manager. In terms of retaining mid-level employees, Pyles believes pay is important.

How To 91
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Banking's Top 5 in Total Return to Shareholders: 2019 Edition

Jeff For Banks

I chose five years because banks that focus on year over year returns tend to cut strategic investments come budget time, which hurts their market position, earnings power, and future relevance than those that make those investments. Total return includes two components: capital appreciation and dividends. First Capital, Inc.

Indiana 78