PYMNTS

JANUARY 28, 2020

Everyone knows that digital and mobile services are key to success in the 2020s — not only in terms of more revenue, but also larger transformations. But that doesn’t mean all the players in payments and financial services have a solid or clear digital strategy. But that’s not the whole story, of course.

Fintech 169

Fintech Digital Strategies Mobile Resources 169

Perficient

SEPTEMBER 29, 2020

I am the Chief Digital Strategist for Perficient. Our focus is on customer experience-oriented strategy and aligning our clients’ technologies, investments, and what their business operations are that deliver a great customer experience. And of course, authority. We do that in a lot of ways.

Marketing 294

Marketing Branding Data Industry 294

Cisco

MAY 5, 2021

Before 2020, traditional financial enterprises were already focusing on digital transformation initiatives—both as an effort to improve customer experiences and a need to adapt to survive. Meeting customers where they are has been a common phrase and goal that customers share with us.

Customer Experience 126

Customer Experience Branding Tools Strategy 126

Social Assurance

NOVEMBER 6, 2020

One of the pressing topics discussed, of course, centered on COVID-19. In this conversation, significant recognition was paid toward the impact of human capital and acknowledgment that we are, in fact, human. Plus, marketers could still get into the weeds when it got to tactical execution and learning new marketing concepts.

Marketing 12

Marketing Conference Minneapolis Analytics 12