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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Community Banks Embrace Faster Payments’ Competitive Edge

PYMNTS

Community banks are pushing for a stronger role with their small business (SMB) customers. However, through an embrace of FinTech collaboration and industry consolidation, community banks appear poised to further dispel assumptions of a lack of digitization. A Consolidating Industry. Strengthening SMB Ties.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Community banks are thriving in Texas

Independent Banker

With the record growth of San Antonio, Houston and Austin, southern Texas is becoming a hub for business. Here’s how four community banks are thriving in this environment. There’s a lot of energy in the southern half of Texas, and it’s not just the resources that power our homes and cars. Photo by Dennis Burnett.

Texas 182
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5 payments trends you should know about

Independent Banker

Here’s how community banks can enhance their payments offerings. of banks’ revenues come from payments. Payments account for up to 30% of bank revenue, and that income stream is under attack. billion-asset Bank of Tampa in Tampa, Fla. Chris Doyle, Texas First Bank. Photo by Juan Moyano/Stocksy.

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A Rising Texas Star

Independent Banker

Capital market access and employee ownership help fuel Veritex Community Bank’s rapid growth. After a career of nearly three decades as a banker serving various community and regional institutions in the Dallas-Fort Worth area, C. The bank uses the slogan “Truth in Texas Banking.”).

Texas 70
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A bridge to affordable housing

Independent Banker

Daniel Galindo, pictured, and Doug Schaeffer of Woodforest National Bank helped involve the community bank in providing funding for and access to affordable housing. Location: The Woodlands, Texas. The 183-unit Melrose Trail in Austin, Texas, is one of the properties backed by Woodforest National Bank.

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