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Lyft Brings Pedal-Assisted Bikes, New Branding To San Francisco

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With its rollout of pedal-assisted bikes, Lyft is using its own branding in the San Francisco Bay Area. The bikes will be called Bay Wheels with the branding of Lyft noticeably displayed in lieu of Ford GoBike, and all of the fleet of Ford GoBike is said to become Bay Wheels, according to reports.

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Google Testing Same-Day Delivery In San Francisco

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According to the report, the service — dubbed Google Shopping Express — is being tested with a small number of consumers in San Francisco and suburbs around it. NBC News reported that national, regional and local merchants are testing Google Shopping Express with big-name retailers including Target and Walgreens.

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Virtual Reality Gains Traction In Retail

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Virtual reality could have more retailers reach more consumers in the coming few years — in large part by upping the consumer experience. Location-based virtual reality (VR) startup The Void is partnering with mall operator Unibail-Rodamco-Westfield (URW) to open 25 new entertainment outposts in the U.S. and Europe by 2022.

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Why Brick-And-Mortar Merchants Are Tapping Into Unattended Retail

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To help meet customer expectations in the digital age, retailers have to know who their shoppers are and what they want. While eTailers already have this information about consumers, brick-and-mortar retailers don’t have this in-depth knowledge. They can also help capture the ages, genders and emotions (in some cases) of shoppers.

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Retail Tech Partners Step Up To Assist With Remote Work

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With personal interactions under scrutiny due to the COVID-19 disruption, it’s a good time for retailers to take stock of their mobile and online commerce capabilities and technologies. The company announced this week that it has signed high-end fashion retailer Anine Bing. The first is Perfect.

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Retail's Digital Shift, SPACs, And DoorDash's IPO Plans Top This Week's News

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We have deep dives on retail’s digital D2C shift, blank-check companies, and DoorDash’s IPO plans. DoorDash , the San Francisco-based prepared food delivery service, is planning to go public by year’s end, after filing confidentially in February. DoorDash Moves Ahead With Q4 IPO Plans. Trackers and Reports.

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How A New Name Sparked An Unattended Retail Turnaround

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Case in point, Stockwell: a self-service retail venture that got off on a very wrong foot with customers by, among other things, choosing the wrong name. But the branding came across somewhat differently. The Washington Post branded Bodega the most hated startup in America.

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