Digital-First Economy Redefines Retail And Consumer Behavior
PYMNTS
DECEMBER 24, 2020
When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. More consumers are going online to shop and pay as the pandemic progresses. Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift.
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