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Creating a “brand ambassador” program

ABA Community Banking

Massachusetts’ Avidia Bank “gets social” in multiple ways to sell itself to public Blogs Social Media HowTo Community Banking.

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Fraud Decisioning Pulls Ahead In A Tight Race

PYMNTS

The world’s biggest social media platforms are cracking down like never before. Brands will have spent roughly $77 billion on in-app ads when 2019 is over, and it’s estimated that phonies will dip out with $26.5 Each interactive makes the TripAdvisor AI smarter, guarding content integrity and preserving trust in the brand.

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Walmart Gambles On Youth And Ad Revenue With TikTok Bid

PYMNTS

Those needs are a viable social media to grab younger consumers and an expansion of its eCommerce capacity. TikTok began testing new social commerce features last year. From a brand standpoint, it’s a no brainer because of the reach Walmart has and the huge shift we’re seeing right now from offline to online (spending).

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Facebook Tracker: East, West And Everything In Between

PYMNTS

Facebook is getting big, and we don’t just mean popular: the social media giant has gotten bigger than its britches in more places than one, with new offices cropping up across the U.S. Cambridge, Massachusetts. The social media giant said in August that it had more than 20,600 employees. Chicago, Illinois.

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Who’ll Win When Facebook Advertisers Flee?

PYMNTS

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. In the face of the big brand digital ad spending backlash, it seems now big brands are thinking that way too.

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NARS Cosmetics Puts Its Best Face Forward With AI, Data

PYMNTS

The industry is booming, and consumers who shop for beauty products have no shortage of brand options in stores and online. There are traditional players, and now there are digital native brands and startups, so the cosmetics industry has become a very crowded industry,” he said. “So, Beauty Buyers Go Digital.

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How to Create a Spark in Your Community

Social Assurance

Financial brands are truly are the heroes in their communities. These financial brands had to first develop an initiative – one that would help serve their local areas in a needed way. From volunteerism to donations, the contributions these financial brands made were remarkable. Do you feel connected to those around you?