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YouTube Continues to Dominate the Video Results in Google

Perficient

This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here ). This post covers: How YouTube videos dominate the top videos in Google’s results. The difference between YouTube’s and Google’s algorithms for ranking videos. There were four YouTube videos in this widget.

Video 520
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How This Small-Town Bank Boosted Its Video Views on Social Media by 800%

The Financial Brand

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement.

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Visual Storytelling: Create Meaningful Gifs

Perficient

Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized the way viewers consume media content. The sweet spot between images and video, gifs are an easy way to connect directly with your audience. Adding Gifs to Your Brand Strategy. How to Pronounce Gif.

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Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing 294
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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

Video 41
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Content Marketing 101 for Financial Brands

Social Assurance

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Do you have a strong brand identity?

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

One of the most talked about subjects was what should be the overall marketing budget and what an optimized marketing budget should look like by channel. This is the power of networking at these conferences, as you can collect insights that you can’t do over video conferences. The top part of this range seems to be around 10.5%.