Remove Branding Remove Innovation Remove Marketing Remove New York City
article thumbnail

N26 pursues US market with ads that speak to customer pain points

Bank Innovation

New York City commuters this week will have their first exposure to European banking brand N26 through ads posted on subway cars. customers this summer, and it’s using a traditional ad campaign — on subways, taxis and buses — to build brand recognition among U.S. […].

article thumbnail

Beautycounter Embraces D2C Innovation With Purpose

PYMNTS

No matter how innovative they are, companies still need to get paid. And not many companies this year have combined business model creativity with payments innovation more than Beautycounter. While all the innovations and the business awards are nice to have, Renfrew is most proud of her work as a beauty industry activist.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Cashierless Checkout Can Power Brand Marketing Experiences

PYMNTS

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139
article thumbnail

QSRs Provide Fresh Look At Retail Innovation Trends

PYMNTS

For a glimpse at how innovation is playing out in the retail world, it always helps to take a look at recent developments in the world of quick-service restaurants, or QSRs. And things are getting much more mobile and digital – a trend that promises to play out in the new decade. markets by year-end. For instance, Yum!

article thumbnail

Innovating New Direct Paths To Customers For DTC Startups

PYMNTS

The trouble with direct-to-consumer (DTC) brands is that the name belies how hard it actually is to reach and recruit the consumer. This is particularly hard for unknown emerging brands — and it gets exponentially harder the more crowded the field gets with competitors. The subscription can be cancelled anytime.

article thumbnail

NYC Summit To Tackle Lack Of Influencer Regulation

PYMNTS

The first Influencer Fraudnomics Summit in New York City on Tuesday (Sept. 17) will discuss the fraud problem stemming from influencer marketing. Robert Cavazos researched the influencer fraud problem and said issues are anticipated with a model like influencer marketing. He said, “$1.3

article thumbnail

Dunkin’ Expands Digital Innovation, Focuses On Delivery, Loyalty

PYMNTS

With upgrades to its mobile app and new product offerings, Dunkin’ Brands grew its digital and delivery platforms while rolling out menu innovations with broader customer appeal in the second quarter. The quick-service restaurant (QSR) brand added 46 net new Dunkin’ locations in the U.S., Menu Innovation.