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With podcasts and billboard ads, Brex focuses on brand building

Bank Innovation

Corporate card and financial product startup Brex is best known as an enabling platform for businesses, with a focus on startups. The three-year-old company, which is reportedly valued at $2.6 billion, initially spread the word about its offerings through word-of-mouth referrals. But that’s quickly changing.

Branding 221
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Fifth Third Links Rejected Business Borrowers To Alt-Lender

PYMNTS

To offer expanded services as it pursues a digital innovation strategy of harnessing partnerships to provide an enhanced customer experience, Fifth Third is teaming with Fundation for small business loans. Graziano continued, “This collaboration does exactly that.

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Banks Are Arming to Win the Digital Lending War With Fintechs

The Financial Brand

Increasing demand for digital loans and faster decisions is changing the face of consumer lending. The post Banks Are Arming to Win the Digital Lending War With Fintechs appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Lending 36
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Weekly Wrap: Banks tackle crisis CX and stand-alone brands

BankInovation

This week, Bank Innovation took a look a Verint report that ranked some of the country’s biggest banks based on their crisis customer experience during the COVID-19 pandemic. Smaller banks, meanwhile, are pursuing stand-alone brands despite the fact that bigger banks have stumbled with their own digital offshoots.

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How Rising Bank hit $150M in deposits in one year

Bank Innovation

Rising Bank, which is Midwest BankCentre’s digital-only brand, goes to pains to ensure customers get routed to a real person, even if the CEO is […]. The inability to reach someone outside of business hours is a source of friction for some digital bank customers, but Rising Bank wants to set itself apart through one-on-one attention.

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Is Stripe’s Lending and Payments Platform Move the Future of Banking?

The Financial Brand

The post Is Stripe’s Lending and Payments Platform Move the Future of Banking? appeared first on The Financial Brand. Fintech payment giant's adoption of business banking-as-a-service could upend traditional players, but not all agree on that outcome.

Lending 28
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.