Branding Events Marketing Strategies Retail 
Independent Banker
DECEMBER 31, 2021
To harness the power of social media as an effective marketing tool, community banks should consider how paid social could amplify their digital reach. In a nutshell, paid social can drive website traffic, promote engagement, boost brand recognition and generate leads for businesses of all kinds. DIY vs. partnering. Englund agrees. “If
Perficient
JULY 20, 2020
After providing an exclusive, in-person event for 15 years, this year’s Summit will take place virtually. The event will consist of two half days providing attendees with meaningful content focused on the automotive industry and peer-to-peer networking. CX Strategy & Retail Innovation Summit | July 28th.
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PYMNTS
MAY 19, 2020
“Reduced store visits and larger order quantities have led to supply shortages that have increased consumers’ willingness to try new brands and new categories,” said Charlie Gage, director of business intelligence at Inmar Intelligence. Now is not the time for CPGs and food retailers to back away from promotional activity.
PYMNTS
JANUARY 17, 2018
The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. When the iconic Great Atlantic & Pacific Tea Company (A&P) was looking to brand its bulk Brazilian coffee in 1919, it asked consumers when they drank coffee. The name stuck — and served the retailer well.
PYMNTS
APRIL 16, 2020
Hundreds of retailers – both direct-to-consumer (DTC) and traditional – have lent their expertise and capital to helping the world recover from the devastation of the COVID-19 virus. However, the contribution is the latest iteration of a two-pronged business model for the brand. We’re genuinely trying make a difference.”.
PYMNTS
OCTOBER 5, 2018
The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.
PYMNTS
MARCH 6, 2018
This is the season where you’ll be meeting plenty of relatives and friends, so there’s a need to show your status and having the latest collection from a luxury brand is often seen as a sign of prestige and wealth.”
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