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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. For any brand that promises to entertain, motivation should center on pleasure. Quibi also needed to motivate users based on belonging and acceptance. Quibi needed to move users above the FBM action line.

US 294
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Mobile Ordering, The New Window To Winning Over Millennial Consumers

PYMNTS

One of the biggest things millennial consumers, who have grown up with the expediency of having the internet at their fingertips at all times, want and expect from brands is convenience. That includes 83 percent reporting scorning advanced security technology and protocols in favor of a more simplistic user experience.

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Facebook vs. Your Website

Social Assurance

And we too, at Social Assurance. To some, it was a much-needed time off the platform; for others, it was a marketing apocalypse, giving some the unfathomable insight to a marketing world without social media. Still, any social media strategy has got to start with a good content strategy. With over 2.7B

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Customers can store all of their online profiles in one secure location to improve user experience. Branded version is available. ^KT. Demo: “Audit Smarter” – ask clients to download mobile app for security authentication. He can just download an app and fill out code. Adds in Social security.

Video 40
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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. The secrets of user growth. To build a successful personal finance management tool, it’s important to understand the dynamics of user acquisition and growth. Making the first experience valuable. Let’s dig in.

Tools 78
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Finovate Fall 2016 Live Blog – Day 1

William Mills

Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. From their web site: Swych’s patent pending mobile gifting platform enables users to send “Swychable” gifts from their mobile device that can be instantly redeemed for electronic gift cards of more than 90 popular brands.

Mobile 40
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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. Download this research briefing to see how corporates and startups are shaping the future of retail with tech. Casper’s media-company strategy for redefining the mattress brand.

Video 78