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The Importance of PIM for your B2B Marketplace Strategy

Perficient

B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations. However, B2B online sales are going to continue to increase in years to come.

Strategy 508
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Is your website generating new business for your accounting firm?

Abrigo

The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design. Furthermore, it should all be measurable so that you can assess performance and optimize your strategy.

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How Unattended Kiosks Are Connecting Consumers With Cosmetics

PYMNTS

To discuss the company’s decision to invest in unattended kiosks, PYMNTS recently caught up with Kimber Maderazzo, the Proactiv Company’s EVP of brand and product marketing. Today, Proactiv has a more robust online presence. Tapping unattended retail and celebrities to raise brand awareness.

Retail 100
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Push Becomes Pull With QR Code Alternative

PYMNTS

Those things take time, and while it may not be impossible in the long run, replacing the QR code for payments is not a practical go-to-market strategy for a new tech. Darbi said the company is working to develop its own generic, cross-market app to allow anyone without an app to deploy and leverage BrightCodes’ technology.

Retail 103
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Marketing and Compliance Report Key Takeaways

Social Assurance

This year’s report also takes an additional look at how brands regrouped on their marketing strategies and began preparing for next year. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below. Download Our Marketing and Compliance Report.

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Facebook vs. Your Website

Social Assurance

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. Don’t put all your marketing eggs in the social media basket.

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Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods

CB Insights

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. New CPG business strategies on the rise. Thousands more startup CPG brands aim to reach the heights of Chobani, Halo Top, and Dollar Shave.