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Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation.

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Your Guide to Healthcare Personas

Perficient

Why they download but never use your app? What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Why they didn’t react to your campaign?

UX 332
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Why Restaurants Are All In On Kiosks, AI Tech

PYMNTS

To present brands that allow them to stand out from retail competitors, merchants in the hospitality space are turning to innovations. Restaurant Brands International CEO Jose Cil told CNBC , “We thought the coffee subscription would be a good way to bring people in, raise some excitement at Burger King.”

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How Ghost Kitchens Are Altering The QSR Landscape

PYMNTS

Diners download the Amazon Alexa app, turn on the Chipotle skill, connect profiles and then reorder Chipotle meals. DoorDash commands 35 percent of the third-party delivery market. At the time, it was noted that Dynamic Yield enables over 300 brands in six continents. 1 food delivery service in the United States.

Tampa 134
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How QSRs Are Going Digital To Counter COVID-Related Sales Declines

PYMNTS

Brands (parent of KFC, Pizza Hut and Taco Bell) saw revenue drop more than $1 billion. We saw continued improvement in our results throughout the second quarter as markets reopened around the world.”. Even the biggest QSR names have been hit hard by store closures and stay-at-home orders. But the pandemic didn’t bludgeon every QSR.

Examples 108
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A Bundle Of Contradictions: The Online Privacy Landscape

PYMNTS

What follows is a quick look at the current privacy landscape, and what that means for retailers and other companies that are competing for larger shares of the digital market — including potential business opportunities. For instance, the market for apps and wearables related to personal healthcare will reach $11.25

Online 101
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Financial Brand Forum 2019: 5 Wins in 5 Minutes

Gonzobanker

Hosting marketing and sales execs at Caesars Palace is kinda asking for it, isn’t it? In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. Digital Growth Institute ’s James Robert Lay presented a “how to” guide with a framework and examples. Let’s just call it.

Branding 136