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Retail Reset: Sharpening The Sharper Image Brand

PYMNTS

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101
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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

One of the most commonly talked-about and executed strategies in the 2020 connected commerce world is experiential marketing. But experiential marketing is also a customer-centric strategy intended to drive customer retention and strengthen the bond between retailer and consumer. Wine and cheese for the shoppers?

Retail 210
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The Little Lingerie Brand That Could

PYMNTS

The lingerie business is booming, thanks in part to Adore Me — a startup that has posted double- and triple-digit growth over the past few years and has shaken the lingerie industry to the core with its fast-fashion model, savvy digital strategies and inclusive “customer-first” mentality. Experts are starting to say yes. price point.

Branding 100
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Innovating New Direct Paths To Customers For DTC Startups

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The trouble with direct-to-consumer (DTC) brands is that the name belies how hard it actually is to reach and recruit the consumer. This is particularly hard for unknown emerging brands — and it gets exponentially harder the more crowded the field gets with competitors. The subscription can be cancelled anytime.

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Ex-QVC Executive Gets 2.5 Years In Prison For Defrauding Company

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CNBC said The Steinberg Group , which operates under the name dOMAIN, and a production management company in New York City agreed to submit altered invoices and bills to hide the scam. Falkowski was sentenced to 30 months in a federal prison for being the brains behind a $1 million fraud scam.

Company 102
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Lowes And b8ta Collaborate On Smart-Home Shopping

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Consumers aspire to live a connected life and crave solutions that make this possible,” said Ruth Crowley, vice president of customer experience design at Lowe’s. So, we developed Smart Home powered by b8ta to emulate a ‘lab-like’ atmosphere that empowers customers to make informed decisions.”.

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Walmart’s Allswell Goes On Tour; Target To Expand Debut Of New Loyalty Program

PYMNTS

Startups in the eCommerce space have long enabled their customers to experience their products in real life (“IRL”) through temporary retail shops, and now, digitally-focused brands belonging to major retailers are taking a similar approach. 7) in New York City.

Charlotte 135