Remove Branding Remove Customer Experience Remove Definition Remove Millennials
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Who is Coming After Gen Z and What Will They Expect from a Customer Experience?

Perficient

What will they expect from an experience given how they grew up under the influence of Millennials (their parents)? Seems like a good customer experience aided by the right tools and technologies will be p assé for this generation. But who are they? Most importantly, what are we going to call them?? Day trips to the Moon.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

Across every category, customers’ expectations for service and product excellence are rising, making them increasingly difficult to satisfy. But even if we can’t always satisfy expectations, we can at least agree upon a definition. Next, you need to size up your offerings against rivals and reference brands.

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Understanding Artificial Intelligence as a Financial Brand

Social Assurance

For most financial brands, Artificial Intelligence, Machine Learning, and Cognitive Banking are still concepts and buzz words that we hear at a conference or read in an industry-related article (not like this one you’re currently reading) that leaves you more intimidated than empowered. How can financial brands use AI? Net Income.

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How AI Enhances The Customer Experience

PYMNTS

The latest Payments And The Platform Economy Playbook examines how marketplaces are using technologies like AI to innovate the customer experience. Visual search has held promise for online retailers for some time, especially since offering more visual content can engage tech-savvy millennial and Gen Z consumers.

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Thoughts from American Banker Retail Banking Conference 2015

Celent Banking

While in the store, customers can scan QR codes on each product to bring up specific measurements and statistics. This is the essence of an omnichannel experience. It´s not about doing everything from every channel—it´s about optimizing the customer experience across the variety of methods used to interact with the retailer (or bank).

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“Today, the narrative is moving from the hands of the marketers to the consumers”

BankBazaar

Our Chief Marketing Officer, Aparna Mahesh was recently in conversation with the Hindu Business Line to talk about the recent shift in the narrative of marketing and how brands are coping with it. ?. Millennials and GenZ are demanding and quite unforgiving. Interestingly, they also hold brands to very high standards.

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Hy-Vee Kicks Into Hy-Gear With Wahlburgers, OrangeTheory Partnerships

PYMNTS

Could the secret to winning the grocery wars lie not in groceries, but in adjacent brands and services? The partnership with Hy-Vee will add 26 new stores in seven Midwest states, while also listing Wahlburgers-branded items on Hy-Vee’s in-store restaurant menu. That will make Hy-Vee the largest single Wahlburgers franchisee.

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