Coachella’s Contextual Commerce: The Good, The Bad And The Flower Crown Ugly
PYMNTS
APRIL 19, 2016
.” Retailers have come to recognize the incredible marketing opportunity presented by the multi-weekend music festival in Southern California. We want to make them even bigger superfans of the brand. “The millennial target isn’t a new target for us, nor is it a customer that’s foreign to us,” Smith said. “We Is it though?
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