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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Consider: Marketing automation through Salesforce Marketing Cloud extends the capabilities of the Financial Services Cloud across digital touchpoints.

Industry 294
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Data Is Key Across the Sales Enablement Platform

Perficient

My previous blog analyzed how technology and the right team can improve your sales enablement program. This blog explores the benefits that data can bring to your sales enablement program. All this makes data acquisition management cost effective and facilitates good data governance. Client Data Hub – Sales Intelligence.

Data 322
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Insurance Microservices Provide Needed Agility Today

FICO

It flies in the face of more traditional, monolithic insurance applications which were developed, deployed and are maintained as one giant operating system. It’s a route that’s likely to be a win-win for insurers as they will also be able to make the most of improved agility, speed-to-market, automation and scalability.

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Financial Inclusion Using Analytics

FICO

It means integrating new technologies into lenders workflows and operations. The FICO Score, as with other FICO solutions, lies at the very core of how the credit world operates. Read this blog about how Círculo de Crédito has used Scoring innovation to help an additional 22 million Mexicans gain access to credit. Saxon Shirley.

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Accelerating the Slow March Towards Digitization in the Insurance Industry: Part II

FICO

In our previous blog , we outlined five ways that insurers can adopt a decision-first approach to accelerate the digitization of your business. The leading decision management applications help businesses visually model their decisions before deploying them. Below, we take a deeper dive into these areas.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

He explains that his team operates with a data-oriented mentality. Marketing technology goes beyond an operational element. It demonstrates how public relations and marketing are connected to business development, the sales cycle and customer successes. CRM and relationship management. Content management.