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Data Is Key Across the Sales Enablement Platform

Perficient

My previous blog analyzed how technology and the right team can improve your sales enablement program. This blog explores the benefits that data can bring to your sales enablement program. All this makes data acquisition management cost effective and facilitates good data governance. Client Data Hub – Sales Intelligence.

Data 322
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Consider: Marketing automation through Salesforce Marketing Cloud extends the capabilities of the Financial Services Cloud across digital touchpoints.

Industry 294
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Legacy Healthcare CRM: Understanding Why It Needs to be Different

Perficient

My previous blog pointed out that the Legacy CRM systems that have been a mainstay in healthcare for decades are quite different from the Enterprise platforms that have become the norm. One-to-One Relationship Management. Just for review- CRM stands for Customer Relationship Management. One-to-Many Relationship Management.

Marketing 332
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FinovateSpring 2017 Live Blog – Day 2

William Mills

William Mills Agency will be live blogging at FinovateSpring 2017. Seems like a pretty straightforward application of marketing automation and predictive marketing. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2017. 12:42 pm FUCO&SOLUTION.

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Hip On HIPAA: Pushing Back to Use Patient Data

Perficient

Let your leaders know how other health systems are gaining a competitive advantage and market-share by using PHI to be data-driven. My last blog talked about how HIPAA expertise can provide the “secret sauce” of successful marketing, but this isn’t much of a secret. Because they absolutely are.

Data 493
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Jumpstart Your Platform Selection and Avoid Lengthy RFP

Perficient

Elaine Hunt, a Principal Consultant at Forrest blogged about the demise of the traditional RFP: RIP, RFP – This Is Not Your 1990s Vendor Selection Process. Digital Asset Managment. Enterprise Content Management. Event Management. Master Data Management Platforms. Product Information Management Systems.

System 332
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Insurance Microservices Provide Needed Agility Today

FICO

More and more insurers are now attempting to decompose their monolithic core into more loosely coupled and manageable components, especially when it comes to rating, underwriting or defining business rules and product models. Read the blog Optimization and Automation Point the Way for Insurance Claims. chevron_left Blog Home.