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How Financial Marketers Can Create Breakthrough Social Media Results

The Financial Brand

Three tips will assist banks and credit unions to reach new consumer audiences and increase efficiency of their social marketing spend. The post How Financial Marketers Can Create Breakthrough Social Media Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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How PenFed Generates Real ROI With Social Media

The Financial Brand

Splitting social outreach from marketing was step one. The second was hiring media professionals who know how to tell a story — every day. The post How PenFed Generates Real ROI With Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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From TikTok to Trust: Building Relationships with Gen Z

The Financial Brand

For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose. This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand.

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3 Tools Financial Marketers Can Use to Strengthen Digital Experience

The Financial Brand

Digital transformation in marketing is vital for financial institutions. The post 3 Tools Financial Marketers Can Use to Strengthen Digital Experience appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Otherwise they won't be able to reach, convert or retain consumers.

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Focus: New-To-Credit Millennials, Credit-Rating Systems & Borrowing Credit

BankBazaar

Owing much to the changes in banking trends and the emergence of fintech companies, millennials across India have become open to the idea of borrowing credit. But there’s a major issue that quietly cripples this trend. Well, thankfully, we’ve moved on from this ancient system and aren’t we glad or what!

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4 Essential Habits of High-Performing Loan Officers

The Financial Brand

With the mortgage market expected to contract, it's vital that financial institutions employ best practices supported by efficient platforms. The post 4 Essential Habits of High-Performing Loan Officers appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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How You Handle Fraud Will Make Millennials Drop or Love You

FICO

Millennials, now the largest demographic group in America, are possibly the most misunderstood, elusive market ever, a notion underscored by The Wall Street Journal ’s article about the existence of $20,000-per-hour “Millennial consultants.” 25% of Millennials will write a negative post on social media about a fraud incident.