The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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User Experience Marketing Customer Experience Banking Trends 38

The Financial Brand

AUGUST 9, 2021

Consumer attraction to digital banking providers goes beyond ease of use. The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - Banking Trends, Analysis & Insights. These firms connect with people in a way that builds comfort.

Marketing 30

Marketing Banking Trends Analysis Branding 30

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

The Financial Brand

NOVEMBER 21, 2021

The mobile bank is the second European challenger within a few weeks to bow out. Fintech experts weigh in on what it means for banking. Market (And 500,000 Customers) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post Why Neobank N26 Is Abandoning the U.S.

Marketing 39

Marketing Banking Trends Analysis Trends 39

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Data Marketing Banking Trends Analysis 32

The Financial Brand

AUGUST 3, 2021

The torrent of fintech app downloads is radically altering the mobile banking landscape, pushing marketers to rethink strategies. The post What Traditional Banks Can Learn From Fintech Apps’ Explosive Growth appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Fintech Banking Trends Analysis Strategy 43

The Financial Brand

MARCH 15, 2023

This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand. This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand.

Digital Banking 24

Digital Banking Branding Capital Marketing Strategies 24

Chris Skinner

JULY 7, 2017

His work and publications have not only described the future of financial services and banking – it is shaping it as great many of the world’s leading banks look to Chris Skinner and his publications for advice and inspiration when shaping their strategies and solutions.

America 223

America Maine Trends Innovation 223

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Analytics Banking Trends Analysis Strategy 42

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

OCTOBER 3, 2023

For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose. This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand.

social media 35

social media Strategy Branding Marketing 35

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 43

Data Banking Trends Analysis Trends 43

The Financial Brand

JANUARY 5, 2022

Fintechs are making deep inroads in the small business banking market, including lending, forcing banks to up their game. The post Top Trends Transforming Business Banking in 2022 and Beyond appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Trends 41

Trends Banking Trends Analysis Lending 41

The Financial Brand

SEPTEMBER 1, 2021

Nerve, a mobile banking app started by two fintech marketing veterans, aims to help musicians deal with their unique financial needs. The post Does a New Neobank for Musicians Herald a Micro-Niche Trend? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Trends 43

Trends Banking Trends Analysis Branding 43

The Financial Brand

NOVEMBER 3, 2021

Independent contractors represent a fast-growing market, and millions of them need bank accounts. The right digital features are key. The post The 68 Million Consumers Financial Institutions Are Overlooking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 39

Banking Trends Analysis Trends Branding 39

The Financial Brand

SEPTEMBER 30, 2021

Signs point to stricter rules for how nonbanks can use banking terms in their apps and marketing, complicating banking-as-a-service deals. The post Will Regulators ‘De-Bank’ Challengers, Neos, Cryptos & Fintechs? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Regulation Fintech Banking Trends Analysis 38

The Financial Brand

SEPTEMBER 12, 2021

An inside look at what makes 'buy now, pay later' so hot, from revenue streams to funding – from the perspective of market leader Sezzle. The post One Fintech’s Plans Reveal How BNPL Could Spread Further Into Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 37

Banking Trends Analysis Trends Branding 37

The Financial Brand

AUGUST 23, 2021

After making some key adjustments, the tech giant is ready to launch its blockchain-based Novi wallet, targeting the underbanked market. The post Will Facebook’s Relaunched Digital Wallet Alter the Future of Payments? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking Trends Payments Analysis blockchain 37

The Financial Brand

JUNE 7, 2021

Behind the curve, many institutions must figure out how to make their systems synch with nonbanks that have the entrée to fresh markets. The post Late Adopters of ‘Embedded Finance’ Must Play Catch-Up Fast appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 35

Banking Trends Analysis Trends Branding 35

The Financial Brand

JULY 5, 2021

Online platform brings upscale retail investment funding to smaller markets, providing housing and related construction credit opportunities. The post Consumers Funding Construction Loans in Innovative Fintech Model appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Innovation 31

Innovation Fintech Banking Trends Analysis 31

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

NOVEMBER 17, 2021

The post Banks and Credit Unions Wade Into Crypto Banking (And Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You may not 'get' Bitcoin, Ether, Litecoin or their cousins yet, but three financial institutions' experiences suggests there's potential.

Bitcoin 40

Bitcoin Banking Trends Analysis Trends 40

The Financial Brand

JULY 22, 2021

The post Open Banking Can Build Trust at Multiple Levels with Consumers appeared first on The Financial Brand - Banking Trends, Analysis & Insights. A turning point in financial data sharing may be coming, which will open up opportunities for both consumers and financial organizations.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 13, 2021

The post How Open Banking’s Big Threat to Incumbents Could Become a Gain appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Forget what you think about this subject and focus on one thing: Financial data will increasingly be open. You can benefit or sink.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JUNE 21, 2021

The post Legacy Financial Institutions Losing The Battle For Consumer Trust appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions must rebuild organizational structures and internal processes to avoid losing the trust of customers.

Banking Trends 38

Banking Trends Analysis Trends Branding 38

The Financial Brand

AUGUST 2, 2021

The post Banking Share of Wallet Threatened By Hidden Attrition appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Neobanks and big tech firms are increasingly impacting retention of accounts and lifetime value of long-standing relationships.

Banking Trends 35

Banking Trends Analysis Trends Branding 35

The Financial Brand

AUGUST 8, 2021

Even without neobanks, it’s a tough fight out there as digitally-focused institutions duke it out with traditionals for market share. The post Do Traditional Institutions Still Have a Chance to Win the Banking War? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 20

Banking Trends Analysis Trends Branding 20

The Financial Brand

AUGUST 11, 2021

The post 7 Updated Commonsense Ways to Increase Banking Cross-Sales appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The most important sources of new businesses and revenue is engaing with customers to build trust, improve experiences and reward loyalty.

Banking Trends 33

Banking Trends Analysis Trends Branding 33

The Financial Brand

DECEMBER 1, 2021

Fintechs have stolen a march on banks and credit unions in apps that manage shared financial relationships, but banking has advantages. The post Could Shared Financial Services Redefine Primary Banking Relationships? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 32

Banking Trends Analysis Trends Branding 32

The Financial Brand

AUGUST 24, 2021

The post People Want More Help Planning for Retirement from Financial Institutions appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Yet they feel less prepared than ever, creating an opportunity for bankers.

Banking Trends 30

Banking Trends Analysis Trends Branding 30

CB Insights

AUGUST 23, 2018

Learn about the playbooks of today’s top banks as they digitally re-position their consumer products. Today, JPMorgan (JPM) is using its capital and scale to build an entirely digital bank. JPM’s evolving suite of digital banking apps. JMP’s evolving suite of digital banking apps.

Cards 76

Cards Mobile Strategy Branding 76

NCR

JUNE 12, 2017

According to The Financial Brand’s 2017 Retail Banking Trends and Predictions report , the single most important trend for the retail banking industry this year will be the drive to remove friction from the customer journey. ” [Why Branches Matter in a Digital Age – TSB]. Image: iStock/Rawpixel.

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Operations ATM Customer Experience Examples 82