The Financial Brand

NOVEMBER 2, 2021

Traditional banks still have a leg up on digital competitors, but it's slipping. The post 4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are key ways they can hold onto their advantage.

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The Financial Brand

JUNE 2, 2021

Banks and credit unions usually follow one of two approaches for tech upgrades. The post How the Right Banking Vendor Strategy Can Speed Digital Transformation appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But a new third way of choosing vendors could be best.

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Strategy Banking Trends Analysis Trends 43

The Financial Brand

JUNE 21, 2021

The latest big company to enter banking targets 8-17 year-olds to lock-in Gen Z (and their parents) as they establish financial habits. The post Verizon Infiltrates Banking with Neobank-Like Strategy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Strategy Banking Trends Analysis Trends 37

The Financial Brand

JUNE 7, 2021

The post How Revolut’s ‘Super App’ Strategy Could Shake Up U.S. Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Not your typical neobank' describes this hard-charging product machine. Here's why its low-key American debut may be misleading.

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Strategy Banking Trends Analysis Trends 42

The Financial Brand

NOVEMBER 2, 2021

Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Strategies Strategy Marketing Banking Trends 35

The Financial Brand

JUNE 21, 2021

The latest big company to enter banking targets 8-17 year-olds to lock-in Gen Z (and their parents) as they establish financial habits. The post Verizon Infiltrates Banking with Neobank-Like Strategy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Strategy Banking Trends Analysis Trends 36

The Financial Brand

SEPTEMBER 8, 2021

Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. The post 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

OCTOBER 22, 2021

The post 7 Strategies for CMOs Managing Bank Marketing Teams from a Distance appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they are.

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The Financial Brand

JULY 14, 2021

The post Why Calculators Are Essential To a Financial Institution’s SEO Strategy appeared first on The Financial Brand - Banking Trends, Analysis & Insights. SEO compatibility and personalization are two attributes that make a big difference.

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Strategy Banking Trends Analysis Trends 38

The Financial Brand

JUNE 28, 2021

Mobile bank will 'supercharge' its successful organic marketing with more traditional methods building on a message of 'radical transparency.'. The post A Close Look at Neobank Monzo’s New Growth Strategy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Strategy Banking Trends Analysis Trends 37

The Financial Brand

JUNE 9, 2021

The post 5 Growth Strategies Financial Institutions Can Use for 2021 and Beyond appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Comparing Covid's impact with the Great Recession reveals ways community institutions can attain a sustainable mix of loan and deposit growth.

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The Financial Brand

AUGUST 3, 2021

In 10 to 15 years, CEO Anne Boden believes people will be talking about Chase and Starling Bank, not Chase and Wells – it's her goal. The post Starling Bank’s Dead-Serious Strategy: Growing Into a Megabank Rival appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Strategy Banking Trends Analysis Trends 38

The Financial Brand

DECEMBER 27, 2021

Increasing digitization demands that banks and credit unions learn to apply analytical tools to better understand consumers and control risk. The post 4 Key Omnichannel Trends Impacting Financial Institution Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Trends Strategy Analytics Banking Trends 32

The Financial Brand

JUNE 22, 2021

You don't have to be an agile start-up to put these challenger bank approaches to use. The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The key is in the execution, which must be consistent.

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Marketing Strategies Strategy Marketing Banking Trends 34

The Financial Brand

JANUARY 10, 2022

Co-branded GM card, with unique e-commerce potential, is latest foray into banking. The post What’s Next for Goldman’s Marcus Banking Strategy? appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Meanwhile, the industry awaits launch of Marcus checking.

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Strategy Banking Trends Analysis Branding 25

The Financial Brand

DECEMBER 1, 2021

The post Top Execs Reveal Insights Into Citi’s Changing Consumer Banking Strategy appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Its new flagship branch, retail pullback in Asia, wealth management focus and search for a Google Plex replacement are pieces of the puzzle.

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The Financial Brand

FEBRUARY 19, 2024

This article Join the AI Revolution at The Financial Brand Forum 2024 appeared first on The Financial Brand. Best practices and real-world strategies in AI are front and center at the biggest and best conference in banking. Reserve your place before February 22.

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Branding Conference Strategy Banking Trends 18

The Financial Brand

OCTOBER 6, 2021

Next-generation management puts more chips on digital for all customers, but sees a critical role for humans on the business-banking side. The post Customers Bank Pursues Branch-Light, High-Tech National Strategy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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National Strategy Banking Trends Analysis 29

The Financial Brand

FEBRUARY 19, 2024

This article Join the AI Revolution at The Financial Brand Forum 2024 appeared first on The Financial Brand. Best practices and real-world strategies in AI are front and center at the biggest and best conference in banking. Reserve your place before February 22.

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Branding Conference Strategy Banking Trends 17

The Financial Brand

DECEMBER 19, 2022

This article The Top 10 Most-Read Articles on The Financial Brand in 2022 appeared first on The Financial Brand. Technology is at the forefront in banking, and topics like digital strategy, user experience and banking-as-a-service all show up on the top 10 list.

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Branding User Experience Digital Strategies Strategy 37

The Financial Brand

AUGUST 25, 2021

Your brand is showing up nearly everywhere, but may not be saying what you think. Here are four ways to deliver a seamless brand experience. The post How Financial Institutions Can Clean Up Sloppy Brand Habits appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

JUNE 17, 2023

This article The Deposit Strategy Behind Customers Bank’s FDIC Loan Deal appeared first on The Financial Brand. Customers Bank saw a bunch of specialized loans on sale at a 15% discount and a bunch of bankers who could do more. It connected the dots.

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The Financial Brand

JULY 21, 2021

The post 6 Ways to Win Top-of-Wallet Status With a Digital-First Card Strategy appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Key elements in a digital-first journey range from quick issuance to simple controls. Attract cardholders with card modernization.

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Strategy Cards Banking Trends Analysis 34

The Financial Brand

DECEMBER 29, 2021

Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust. The post Why Strong Visual Branding and Communication Are Vital in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Branding Video Banking Trends Analysis 34

The Financial Brand

FEBRUARY 5, 2023

This article Shakeup in Retail Banking Strategy Spurs Product and Branch Innovation appeared first on The Financial Brand. Amazon Prime-like product design, custom pricing based on the overall relationship and fresh emphasis on consultative branches are banking's future.

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Strategy Innovation Retail Branding 30

The Financial Brand

JULY 26, 2021

187-year-old savings bank stakes its future on a scalable combination of a digital-only brand, well-trained people and data analytics. The post A Small Bank Believes Its Digital Brand Will Succeed Where Chase Failed appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

FEBRUARY 8, 2023

This article NCUA Chief Targets Rate & Liquidity Risks as Credit Unions Reframe Competitive Strategies appeared first on The Financial Brand. The National Credit Union Administration chairman discusses new regulations, worrisome lending trends, fintechs and more in a wide-ranging interview.

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The Financial Brand

NOVEMBER 16, 2021

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

MARCH 24, 2023

This article NYCB’s Strategy Shift Gets Big Boost from Signature Deal appeared first on The Financial Brand. Now it has picked up a not-so-secret weapon in that battle — Signature's private client relationship banking teams. NYCB needs to keep growing deposits.

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The Financial Brand

JULY 7, 2021

If you can't answer such questions, you haven't got a network strategy. The post 5 Points to Keep Your Branch Strategy on Track appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Why should you close that branch? Why open a new one?

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Branch Strategies Strategy Banking Trends Analysis 22

The Financial Brand

SEPTEMBER 27, 2021

Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products. The post Four Hazardous Branding Traps Financial Institutions Step Into appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Branding Banking Trends Analysis Trends 28

The Financial Brand

JUNE 24, 2021

Brand decisions are not easy and banks and credit unions often put them off. The post Blueprint for Building a Powerful Banking Brand appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But by following three steps, the path to success becomes clear.

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Branding Banking Trends Analysis Trends 25

The Financial Brand

OCTOBER 18, 2021

The superregional transforms an online student loan refinance specialty into a healthcare banking engine by treating it as a digital startup. The post Why KeyBank Changed Course with Its National Digital Brand appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Course Branding National Banking Trends 27

The Financial Brand

JANUARY 6, 2022

In times of disruption, branding matters more. Between the pandemic and new competition, financial institutions face a branding challenge. The post High-Risk Branding: Two Financial Institutions Prove it Can Pay Off appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Branding Banking Trends Analysis Trends 26

The Financial Brand

JANUARY 6, 2019

2019 banking trends and outlooks from financial services leaders and influencers as well as financial institutions from around the world. The post Top 10 Retail Banking Trends and Predictions For 2019 appeared first on The Financial Brand.

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The Financial Brand

JULY 11, 2021

How industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post Citi’s CMO Talks Branding, Social Stands and the Plus Side of Regulation appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Branding Regulation Banking Trends Analysis 29

The Financial Brand

FEBRUARY 21, 2024

This article The Financial Brand Forum 2024 – Winter Discount Expires Thursday appeared first on The Financial Brand. This article The Financial Brand Forum 2024 – Winter Discount Expires Thursday appeared first on The Financial Brand. The best offer will be gone in just a few hours.

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