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Hoodies and Suits: Can Banks and Fintechs Learn to Speak the Same Language?

The Financial Brand

This article Hoodies and Suits: Can Banks and Fintechs Learn to Speak the Same Language? appeared first on The Financial Brand. A good book title would be 'Fintechs are from Silicon Valley, Banks are from South Dakota.' This article Hoodies and Suits: Can Banks and Fintechs Learn to Speak the Same Language?

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What Traditional Banks Can Learn From Fintech Apps’ Explosive Growth

The Financial Brand

The torrent of fintech app downloads is radically altering the mobile banking landscape, pushing marketers to rethink strategies. The post What Traditional Banks Can Learn From Fintech Apps’ Explosive Growth appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Fintech Success Story: How ‘Current’ Is Rising To Be The #2 Neobank

The Financial Brand

Current isn't just another fintech. Equipped with all its own technology, the neobank's Gen Z strategy targets legacy institutions. The post Fintech Success Story: How ‘Current’ Is Rising To Be The #2 Neobank appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t)

The Financial Brand

A few institutions have abandoned 'bank' in their branding. It's a risky move without the marketing strategy — and chops — to support it. The post Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t) appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Verizon Infiltrates Banking with Neobank-Like Strategy

The Financial Brand

The latest big company to enter banking targets 8-17 year-olds to lock-in Gen Z (and their parents) as they establish financial habits. The post Verizon Infiltrates Banking with Neobank-Like Strategy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Three Fintech Trends Banks and Credit Unions Can’t Ignore

The Financial Brand

Personalization via 'Netflix-style' banking, financial gamification, and super-app strategy will help traditional institutions adapt. The post Three Fintech Trends Banks and Credit Unions Can’t Ignore appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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NCUA Chief Targets Rate & Liquidity Risks as Credit Unions Reframe Competitive Strategies

The Financial Brand

This article NCUA Chief Targets Rate & Liquidity Risks as Credit Unions Reframe Competitive Strategies appeared first on The Financial Brand. The National Credit Union Administration chairman discusses new regulations, worrisome lending trends, fintechs and more in a wide-ranging interview.