The Financial Brand

NOVEMBER 2, 2021

Traditional banks still have a leg up on digital competitors, but it's slipping. The post 4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are key ways they can hold onto their advantage.

Banking Trends 42

Banking Trends Trends Analysis Branding 42

The Financial Brand

JULY 14, 2021

The post Why Calculators Are Essential To a Financial Institution’s SEO Strategy appeared first on The Financial Brand - Banking Trends, Analysis & Insights. SEO compatibility and personalization are two attributes that make a big difference.

Strategy 38

Strategy Banking Trends Analysis Trends 38

The Financial Brand

SEPTEMBER 20, 2021

Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here’s how to adapt.

Marketing 35

Marketing Marketing Strategies Banking Trends Analysis 35

The Financial Brand

NOVEMBER 8, 2021

Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 42

Marketing Banking Trends Analysis Trends 42

The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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User Experience Marketing Customer Experience Banking Trends 38

The Financial Brand

OCTOBER 6, 2021

Next-generation management puts more chips on digital for all customers, but sees a critical role for humans on the business-banking side. The post Customers Bank Pursues Branch-Light, High-Tech National Strategy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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National Strategy Banking Trends Analysis 29

The Financial Brand

AUGUST 25, 2021

Your brand is showing up nearly everywhere, but may not be saying what you think. Here are four ways to deliver a seamless brand experience. The post How Financial Institutions Can Clean Up Sloppy Brand Habits appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 35

Branding Banking Trends Analysis Trends 35

The Financial Brand

DECEMBER 29, 2021

Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust. The post Why Strong Visual Branding and Communication Are Vital in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 34

Branding Video Banking Trends Analysis 34

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The bank's CMO reveals key tactics. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 34

Marketing Banking Trends Branding Regional 34

The Financial Brand

AUGUST 10, 2021

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.

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Innovation Cards Marketing Banking Trends 40

The Financial Brand

DECEMBER 9, 2021

The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.

Video 38

Video Marketing Banking Trends Analysis 38

The Financial Brand

SEPTEMBER 27, 2023

This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand. Banks ramped up their marketing after the pandemic. This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand.

Marketing 36

Marketing Branding Data Marketing Strategies 36

The Financial Brand

JULY 11, 2021

How industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post Citi’s CMO Talks Branding, Social Stands and the Plus Side of Regulation appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 29

Branding Regulation Banking Trends Analysis 29

The Financial Brand

NOVEMBER 16, 2021

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 33

Branding Community Bank Banking Trends Analysis 33

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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Community Bank Study Community Marketing 34

The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

Digital Banking 40

Digital Banking Marketing Banking Trends Analysis 40

The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Community Bank 33

Community Bank Community Marketing Banking Trends 33

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 33

Marketing Analytics Banking Trends Analysis 33

The Financial Brand

SEPTEMBER 27, 2021

Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products. The post Four Hazardous Branding Traps Financial Institutions Step Into appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 28

Branding Banking Trends Analysis Trends 28

The Financial Brand

NOVEMBER 17, 2021

The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.

Data 36

Data Marketing Banking Trends Analysis 36

The Financial Brand

AUGUST 26, 2021

The post 5 Credit Card Trends Signaling a Major Upheaval in Consumer Market appeared first on The Financial Brand - Banking Trends, Analysis & Insights. A more dynamic era driven by customer preferences and technology is bringing the card business up to speed.

Trends 43

Trends Cards Marketing Banking Trends 43

The Financial Brand

NOVEMBER 23, 2023

This article 2024 Marketing Roadmap: More Customer Focus, More Streamlining & Fresh Takes on Life’s Milestones appeared first on The Financial Brand. Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.

Marketing 34

Marketing Branding Marketing Strategies Banking Trends 34

The Financial Brand

JANUARY 4, 2024

This article Why New Market Conditions Require a Refreshed Approach to Banking Innovation appeared first on The Financial Brand. There's good news: Banks and credit unions may be uniquely positioned in 2024 to pursue radical reinvention.

Innovation 33

Innovation Marketing Branding Banking Trends 33

The Financial Brand

JANUARY 13, 2022

Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers. The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 33

Marketing Banking Trends Analysis Trends 33

The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

Marketing 36

Marketing Banking Trends Analysis Trends 36

The Financial Brand

NOVEMBER 18, 2021

Customer data platforms can transform how financial institutions run marketing campaigns. The post One Key Martech Tool Financial Marketers Should Use to Leverage Data appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here's how CDPs work and the benefits they bring.

Tools 34

Tools Data Marketing Banking Trends 34

The Financial Brand

NOVEMBER 21, 2021

The mobile bank is the second European challenger within a few weeks to bow out. Fintech experts weigh in on what it means for banking. Market (And 500,000 Customers) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post Why Neobank N26 Is Abandoning the U.S.

Marketing 39

Marketing Banking Trends Analysis Trends 39

The Financial Brand

JANUARY 15, 2023

This article 3 Ways Marketing Needs to Pivot in a Recession appeared first on The Financial Brand. Want to improve the return on marketing investments? Tap into these three trends to strengthen connections with consumers in uncertain times.

Marketing 39

Marketing Trends Branding Marketing Strategies 39

The Financial Brand

AUGUST 9, 2021

Consumer attraction to digital banking providers goes beyond ease of use. The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - Banking Trends, Analysis & Insights. These firms connect with people in a way that builds comfort.

Marketing 30

Marketing Banking Trends Analysis Branding 30

The Financial Brand

JULY 19, 2021

Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for marketing. The post 2021 Marketing Budgets Clobbered, But Banking Gets Hammered Less appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 32

Marketing Banking Trends Analysis Trends 32

The Financial Brand

AUGUST 11, 2021

The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Sharply different approaches distinguish fintechs from established institutions. Yet key principles of startups can be applied by anyone.

Fintech 35

Fintech Marketing Banking Trends Analysis 35

The Financial Brand

SEPTEMBER 22, 2021

Financial marketers may be relying on outdated budgeting strategies. The post What Banks Should (and Shouldn’t) Put Into Next Year’s Marketing Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 19

Marketing Banking Trends Analysis Strategy 19

The Financial Brand

DECEMBER 9, 2021

The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.

Video 30

Video Marketing Banking Trends Analysis 30

The Financial Brand

AUGUST 3, 2021

The torrent of fintech app downloads is radically altering the mobile banking landscape, pushing marketers to rethink strategies. The post What Traditional Banks Can Learn From Fintech Apps’ Explosive Growth appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Fintech 43

Fintech Banking Trends Analysis Strategy 43

The Financial Brand

AUGUST 19, 2021

99% of things banks and credit unions call 'stories' aren't that at all. The post Why Most Financial Institutions Flop When Using Stories for Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Real stories have emotional hooks, and require three key elements.

Marketing 33

Marketing Banking Trends Analysis Trends 33

The Financial Brand

JULY 13, 2021

The post Google Leaves Cookies on the Table: What Financial Marketers Must Know appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get messy.

Google 34

Google Marketing Banking Trends Analysis 34

The Financial Brand

SEPTEMBER 14, 2021

Financial marketers try to measure every interaction, but there are things they don’t see and can't track. The post Marketers Don’t Know About the ‘Dark Funnel’ (And That’s a Problem) appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 31

Marketing Banking Trends Analysis Trends 31