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This Week’s Reads: Social Media Strategies, B2B Payments, and Digital Transactions

NCR

Articles via #BankSocial Media Conference Blog, PYMNTS.com, Clapway . 3 ways to safely engage bank employees on social media: As more companies are implementing social media into their marketing strategies, #BankSocial shares three ways to engage bank employees while still being safe online.

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Is This The Last Year For The Xbox/PlayStation Console Wars?

PYMNTS

Tech specs will be held up head to head, game catalogs will be scrutinized and compared and fans of one system or the other will insult each other on social media. The two companies are also pursuing different marketing strategies. Shortly afterward, Apple launched its own game-streaming service called Arcade.

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4 ways to track your bank’s marketing performance

Independent Banker

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. By Taylor Hugo. And just go from there.”.

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A new digital bank needs a new customer service experience

Insights on Business

For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. –> Explore IBM Banking and Financial Markets Solutions. –> Browse more Think 2019 financial services blogs.

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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. This individual also would be responsible for the branch’s social media presence, as part of the bank’s strategic online marketing. Conservative bankers might dismiss social media. Don’t.

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Finovate Fall 2016 Live Blog – Day 2

William Mills

Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. Can also use fingerprint ID and are now showing an Apple Watch app using voice for an account balance which is cool.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Demoing first with apple watch. Is this the first time we have seen an apple watch as apart of a demo today? What’s the market strategy? The account has a tie into social media and sharing. This is the integration of mobile social media with trading. Diana Chin (HR & Operations).

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