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A new digital bank needs a new customer service experience

Insights on Business

Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. If it doesn’t, negative news travels fast through millennial networks. Social-based marketing. Protection (Security). IBMFintech Twitter. IBMLive Twitter.

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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. Offer millennials the human touch.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Demoing first with apple watch. Is this the first time we have seen an apple watch as apart of a demo today? What’s the market strategy? Fiserv is meeting that need for FIs and millennials. Industry leader Fiserv is tackling the issue account opening for Millennials. Tim Dubes (VP, Marketing).

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Finovate Fall 2016 Live Blog – Day 1

William Mills

I’ve heard that financial planners are having a hard time getting Millennials thinking about retirement but instead focus on short-term financial goals – homes, vacations, etc. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

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