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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Consider: Marketing automation through Salesforce Marketing Cloud extends the capabilities of the Financial Services Cloud across digital touchpoints.

Industry 294
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Financial Inclusion Using Analytics

FICO

Financial Inclusion Using Analytics. It means integrating new technologies into lenders workflows and operations. The FICO Score, as with other FICO solutions, lies at the very core of how the credit world operates. How FICO Scoring can help companies make decisions that benefit society. Saxon Shirley. Mon, 02/21/2022 - 07:59.

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Data Is Key Across the Sales Enablement Platform

Perficient

With the growing number of data sources and feeds about client contacts, sales and transactions – and market data from the company’s internal and external sources – the data acquisition life cycle needs to continuously be streamlined, standardized, consolidated, and monitored. Client Data Hub – Sales Intelligence. Data Governance.

Data 322
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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Photo by Janimal Photography. IncredibleBank in Wausau, Wis.,

Fintech 136
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Revel Systems And Punchh Team Up To Enhance iPad POS

PYMNTS

Revel Systems , the maker of an iPad point-of-sale management tool for brick-and-mortar retailers, food businesses and other industries, announced on Tuesday (Sept. 6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains.

System 100
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Insurance Microservices Provide Needed Agility Today

FICO

It flies in the face of more traditional, monolithic insurance applications which were developed, deployed and are maintained as one giant operating system. It means chasing ever-faster times-to-market, resulting in missed opportunities and lost business to more agile peers. Fractured Customer Experiences Can Be Fixed.

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Accelerating the Slow March Towards Digitization in the Insurance Industry: Part II

FICO

Adopt a decision-first approach: Rather than start with data, forward-looking insurers are defining their most critical business objectives and decision models before considering data and analytic requirements. The leading decision management applications help businesses visually model their decisions before deploying them.