Brand Differentiation – How One Bank Is Producing 132% Profit Growth
South State Correspondent
MARCH 23, 2022
In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. Xpeers are customer support help reachable by phone, chat, social media, or email.
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