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China’s Smartphone Market Hits 5-Year Low In Q1

PYMNTS

China’s smartphone market saw its largest decline in terms of shipments during the first quarter as competition heated up, pushing Apple into fifth place. The Chinese smartphone market initially surpassed the current shipment volume back in the fourth quarter of 2013, noted the research firm.

Marketing 116
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Shopify Launches Its Own Payments Hardware

PYMNTS

For the first time, Shopify is introducing its own payments hardware to the market with what they are calling a unique approach to the standard card reader. Since 2013 Shopify has taken an increased interest in POS – but has until now been content to outsource the hardware end of things to third-party players and partners.

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Wearable, Hearable, Attachable, Trackable: Omni-Connected Tech Gadgets Are Booming

PYMNTS

Whether you want to track your run times, monitor your sleep or try to avoid a sunburn, the market for wearable technology is growing and evolving as companies large and small try to cash in on one of the holiday season’s hottest segments. Or at least it’s amended marketing strategies.

Google 183
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Is This The Last Year For The Xbox/PlayStation Console Wars?

PYMNTS

That’s a holiday tradition that pops up every seven or so years when Microsoft and Sony release their Xbox and PlayStation systems’ latest editions, then spend the holiday season slugging it out for dominance in the video-gaming market. Gaming market researcher Newzoo recently estimated that 2.7

Video 259
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Intel And TPG To Form Standalone Cybersecurity Company McAfee

PYMNTS

As we collaborate with TPG to establish McAfee as an independent company, we will also share in the future success of the business and in the market demand for top-flight security solutions, creating long-term value for McAfee’s customers, partners, employees and Intel’s shareholders.

Company 100
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Bank Marketers: Will New Gallup Poll on Social Media Change Your Strategy?

Long Lasting Ideas

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. adults and was conducted between December 12, 2012 and January 22, 2013.

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Cardlytics Takes Advantage of its Massive Amount of Customer Spend Data

Fintech Labs Insights

Cardlytics Measurement: Helps marketers measure and optimize marketing strategies by using actual customer purchase data across 1500 financial institutions. The post Cardlytics Takes Advantage of its Massive Amount of Customer Spend Data appeared first on Finovate.

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