PYMNTS

MAY 26, 2017

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. According to Forrester, brands face a 50 percent higher revenue risk in 2017. Brands must either disrupt or be disrupted. PYMNTS: Why was the company founded?

Branding 103

Branding Community Survey Data 103

PYMNTS

MARCH 1, 2017

Consumers no longer want to just be transacted with—consumers want to be in relationships with the retailers and brands that know them well.”. Founded in 2010, the company offers a SaaS-based subscription technology platform and builds tools for brands and merchants looking to add subscription services to their retail repertoire.

Branding 100

Branding Retail Software User Experience 100

Fintech Labs Insights

JANUARY 26, 2016

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. He has the skills, experience and proven track record to continue to evolve our marketing organization, build the MX brand and drive accelerated growth for the company.”.

San Francisco 12

San Francisco Utah User Experience New York 12

CB Insights

OCTOBER 31, 2019

Customer journey: Using chat to get people from online to brick-and-mortar. Chris Messina, inventor of the Twitter hashtag and product designer for Google and Uber, wrote, “[Y]ou and I will be talking to brands and companies over Facebook Messenger, WhatsApp, Telegram, Slack, and elsewhere before year’s end, and will find it normal.”.

Industry 78

Industry Examples Tools Retail 78

CB Insights

MAY 15, 2019

Key people: Chris Curtin, Chief Brand & Innovation Marketing Officer; Shiv Singh, Senior Vice President of Innovation & Strategic Partnerships. Working with the lab, the Eyevido team was able to conduct eye-tracking studies of Deutsche Bank’s retail banking websites to help improve the user experience for customers.

Innovation 78

Innovation blockchain Technology Groups 78

PYMNTS

DECEMBER 11, 2017

That might not be a crazy assumption: Reports from Nielsen reveal that television viewership by that demographic has declined more than 40 percent since 2010 and is off 11 percent year over year for the older half of millennials aged 25 to 34. million visits, represent the seventh most-trafficked online retailer, ahead of Macy’s.

Millennials 109

Millennials Video Maine Operations 109

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78