Long Lasting Ideas

JUNE 28, 2018

Subprime mortgages, greedy big banks and brokered deposits were at the root of the 2007 financial crisis, or so goes the case of federal regulators who helped saddle institutions big and small with Dodd- Frank. Continue reading Study Sacks FDIC Fears on Brokered Deposits at Bank Marketing Strategy + Ideas.

FDIC 49

FDIC Study Marketing Strategies Regulation 49

Long Lasting Ideas

MARCH 3, 2016

Let’s look back a few years at around 2007 and 2008, around the time of the Great Recession. at Bank Marketing Strategy + Ideas. FASB’s complex proposal (Current Expected Credit Loss, or CECL) would force community banks to record a provision for credit losses the moment they make a loan.

Community Bank 40

Community Bank Marketing Strategies Community Regulation 40

PYMNTS

AUGUST 31, 2016

And nothing is worse than a bad product launch or poorly planned marketing strategy. Mylan acquired the patent for the EpiPen in 2007 and has increased prices of the drug and patented delivery system about 500 percent since then.

San Diego 100

San Diego Portland Wyoming Oregon 100

PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007.

Millennials 105

Millennials Branding Retail Marketing Strategies 105

Fintech Labs Insights

JANUARY 26, 2016

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. Kight is founder of Checkfree and served as the company’s CEO until it sold to Fiserv in 2007. The company last demoed at FinovateFall 2014 in New York.

San Francisco 12

San Francisco Utah User Experience New York 12

Long Lasting Ideas

MARCH 1, 2016

Founded in 2007, Avenue has bloomed to $1 billion in assets. Known as The Hummingbirds, the band performed at the 2012 CMA Music Festival. The Hummingbirds may be a rocking band, but they’re part of the reason the bank is on a roll.

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Marketing Nashville Tampa Community 40

William Mills

APRIL 27, 2017

From their web site: The original idea for BeSmartee was founded in 2007 during the onset of the mortgage crisis. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. You can contact him via email at william@williammills.com or on Twitter @williamemills.

San Francisco 68

San Francisco social media San Jose Customer Experience 68