Long Lasting Ideas

JUNE 28, 2018

Subprime mortgages, greedy big banks and brokered deposits were at the root of the 2007 financial crisis, or so goes the case of federal regulators who helped saddle institutions big and small with Dodd- Frank. Continue reading Study Sacks FDIC Fears on Brokered Deposits at Bank Marketing Strategy + Ideas.

FDIC 49

FDIC Study Marketing Strategies Regulation 49

Long Lasting Ideas

MARCH 3, 2016

Let’s look back a few years at around 2007 and 2008, around the time of the Great Recession. at Bank Marketing Strategy + Ideas. FASB’s complex proposal (Current Expected Credit Loss, or CECL) would force community banks to record a provision for credit losses the moment they make a loan.

Community Bank 40

Community Bank Marketing Strategies Community Regulation 40

PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007.

Millennials 105

Millennials Branding Retail Marketing Strategies 105

Long Lasting Ideas

MARCH 1, 2016

The title alone may beg the question: What in the world does employee happiness have to do with marketing a bank?’. It’s a niche lender, marketing to steady, hometown businesses –veterinarians, funeral homes, locally-owned pharmacies and dentists. Founded in 2007, Avenue has bloomed to $1 billion in assets.

Marketing 40

Marketing Nashville Tampa Community 40

PYMNTS

AUGUST 31, 2016

And nothing is worse than a bad product launch or poorly planned marketing strategy. The first Up is actually leading to some downs in the stock market, as it is looking more and more likely that the Federal Reserve will raise interest rates again sooner rather than later.

San Diego 100

San Diego Portland Wyoming Oregon 100

William Mills

APRIL 27, 2017

From their web site: The original idea for BeSmartee was founded in 2007 during the onset of the mortgage crisis. Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment. infocorpgroup. Now THIS is cool.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

Fintech Labs Insights

JANUARY 26, 2016

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. He has the skills, experience and proven track record to continue to evolve our marketing organization, build the MX brand and drive accelerated growth for the company.”.

San Francisco 12

San Francisco Utah User Experience New York 12