PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

Millennials 105

Millennials Branding Retail Marketing Strategies 105

PYMNTS

AUGUST 31, 2016

One minute, you can have the hottest product or store on the block — think Aéropostale about a decade ago — and the next, no one wants to buy the product any longer, the brand is now suddenly considered uncool and nobody’s shopping there any longer ( think Aéropostale today ).

San Diego 100

San Diego Portland Wyoming Oregon 100

Long Lasting Ideas

MARCH 1, 2016

And there’s little things that make a difference in communicating the bank’s brand. The small celebration creates a positive vibe about the brand. Founded in 2007, Avenue has bloomed to $1 billion in assets. So, what’s the takeaway here from a marketing perspective? Talk about positive, one Nashville, Tenn.,

Marketing 40

Marketing Nashville Tampa Community 40

Fintech Labs Insights

JANUARY 26, 2016

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. Kight is founder of Checkfree and served as the company’s CEO until it sold to Fiserv in 2007.

San Francisco 12

San Francisco Utah User Experience New York 12

William Mills

APRIL 27, 2017

From their web site: The original idea for BeSmartee was founded in 2007 during the onset of the mortgage crisis. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. You can contact him via email at william@williammills.com or on Twitter @williamemills.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

William Mills

SEPTEMBER 7, 2016

Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. Founded: May 2007. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Mills-Grimes is the Digital Marketing Manager at William Mills Agency.

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78