Decoupled Debit — Again?
PYMNTS
DECEMBER 10, 2018
The year is 2007. Analysts at the time called this product “an historic opportunity” to bolster the merchant’s “corroding bottom lines,” and innovators rushed to build new applications to help them seize it. It’s the decoupled debit card. Merchants paid less when they accepted those cards. And what was the product?
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