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Teen Spending Hits Record Low, But Savvy Merchants Can Still Make Sales

PYMNTS

And while 2020 has represented an unusually sharp drop, teen spending has been on the decline for some time — peaking in 2006 at $3,023 on average. Teenagers might be buying fewer bags on the whole, but those who are buying are thinking big with luxury purchases as opposed to middle-market brands. A Foreseeable Fall-Off .

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‘The Most Interesting Man In The World’ Is No Longer Interesting

PYMNTS

When Dos Equis debuted its “Most Interesting Man In The World” campaign in 2006, it stood in direct opposition to the prevailing trend in beer advertising. And, of course, the brand is seeking to build the campaign into digital content that it hears all the kids love so much.

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For eCommerce Content, It’s Experiences Over Speed

PYMNTS

Online luxury marketplace 1stdibs stands as an example of that kind of content, along with providing — as do some other companies — a demonstration of the appeal of both digital and physical forms of content to tie consumers to a brand or ecosystem. According to the Data & Marketing Association , 9.8 Speaking to Audiences.

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12 Industries Experts Say Millennials Are Killing — And Why They’re Wrong

CB Insights

Every few weeks, another story about the dreaded generation surfaces: millennials are killing casual dining; millennials are killing breakfast cereal; millennials are killing home ownership. Millennials aren’t shunning luxury goods; they’re just renting them instead of buying. Millennials are in debt.

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The Wonder Of Wegmans

PYMNTS

Humans have to eat, which means they have to buy food at least sometimes, but generally speaking, wandering the market to fulfill that need is more felt as a chore than as a good time had by all. Much of the appeal of services like Prime Fresh and Instacart is in fact built into that basic dislike of going to the grocery store.

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A Look at the Savings Tech Horizon: Passive Investing

Fintech Labs Insights

This millennial-focused app offers an easy way to help poor young, tech-savvy investors make the jump into the stock market. Acorns’ Found Money feature leverages brand partnerships. When consumers spend money with select companies, the brand to invest back. Most likely, you’re already familiar with Acorns.

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Hit The Ground Running: 15 Early-Stage Fitness Tech Startups To Watch

CB Insights

Founded in 2006, IncludeFitness offers inclusive cloud-based fitness equipment. IncludeFitness has worked with demographics such as physical therapy, rehabilitation, and nursing homes, though they also target the broader fitness market. Select Investors : Brand Foundry Ventures, Lerer Hippeau Ventures, Sterling VC. fitnessgenes.