Cereal Makers Aim To Move From Sweet Tooth To Healthy Profit
PYMNTS
FEBRUARY 18, 2020
And SpongeBob has been rescued from his 2004 Bikini Bottom home for a new cereal intro – because one of the trends that has never faded in the category is nostalgia. Playing into the sense of nostalgia surrounding cereals can hook Gen Z and millennial consumers, many of whom developed a sense of brand loyalty in childhood.”.
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