Cereal Makers Aim To Move From Sweet Tooth To Healthy Profit
PYMNTS
FEBRUARY 18, 2020
Our strategy to drive continued cereal growth is centered on launching compelling innovation that offers taste, convenience and health benefits, while investing in brand-building,” CEO Jeff Harmening said at the Consumer Analyst Group of New York (CAGNY) investor conference on Tuesday (Feb. The new cereal is more nut-based and probiotic.
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