article thumbnail

Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332
article thumbnail

Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

Gartner also reports that 30% of Gen Z and Millennial shoppers wish that online shipping experiences would incorporate AR/VR features, though less than one-fifth of analyzed brands have integrated them. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. Consider Augmented Reality For Your Brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sing It With Me: What’s the Mask Mandate Got To Do With Wealth Management?

Perficient

59% of millennial investors were most likely to use video chat with their advisor. So, if you are responsible for giving your advisors the tools they need to succeed post-pandemic, here are some things to think about: How can you connect the digital experience to your other channels?

article thumbnail

This Week In Payments: Digital Banking, Financial Literacy And Expanded eCommerce Competition

PYMNTS

Ranchere said challenger banks’ target market of millennial consumers have simply amassed fewer assets than their baby boomer parents have, as younger customers are less likely to have investment accounts or own homes. Financial Wellness’ Tools Bulk Up . That is an interesting change in the current market.”.

article thumbnail

The 2019 GonzoBanker Awards

Gonzobanker

The workplace a millennial will most confuse with Silicon Valley – Live Oak Bank in North Carolina. Even with worries around an allegedly discriminatory algorithm, Silicon Valley UX met big bank Wall Street money in slick onboarding that has our attention. Sorry Millennials, you are now so yesterday like GenX and the OK Boomers.

Idaho 148
article thumbnail

Top 5 Customer Development Posts of 2022: Digital Banking and Pricing Opti

FICO

That said, customers have increasingly high standards and you only have a short amount of time to impress them (especially Millennials). Credit limit increase optimization (CLI) is a powerful tool to achieve portfolio goals. Small UX improvements (like real-time address lookup) can have a big impact on customer experience.

article thumbnail

We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” To build a successful personal finance management tool, it’s important to understand the dynamics of user acquisition and growth. Robinhood’s clutter-free user interface design is flypaper for millennial audiences.

Tools 78