Marketing Millennials San Francisco social media 
PYMNTS
FEBRUARY 14, 2020
Millennial purchases grew 36 percent in 2019, which Bergsund sees as the key to what he calls the next generation of wine drinkers. Millennials are leading a premium trend for wine. Millennials are also leading a trend in high-end spirits, which will be a focus for 2020. Revenue from the company’s mobile app grew 60 percent.
PYMNTS
APRIL 19, 2016
” Retailers have come to recognize the incredible marketing opportunity presented by the multi-weekend music festival in Southern California. Todd Smith, president and CMO at Sonic, told MarketWatch that this campaign comes from the company’s long experience with the millennial demographic.
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Independent Banker
FEBRUARY 24, 2016
Three ways millennials could accelerate FinTech trends in 2016. When it comes to finance, millennials are a generation known to be conservative in spending and distrustful of financial institutions. Thus, it’s not shocking that millennials are a driving factor in the growing financial technology, or FinTech, movement.
PYMNTS
DECEMBER 5, 2019
If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. Festival and club clothes comprised a rather niche market in 2011 when the brand first began advertising their products.
Insights on Business
JANUARY 31, 2019
On a recent visit to my local coffee shop, I realized how uphill a task this can be with millennials and Generation Z patrons who are joining the ranks of coffee aficionados. The teens scoffed at the manager’s dictation of how they’re supposed to behave, and amusingly grew annoyed for being deprived of some social media mobile device time.
CB Insights
SEPTEMBER 24, 2018
Notably, millennials are more lifestyle-focused, placing a greater value on health and wellness over material goods than ever before. According to Eventbrite data, 78% of millennials would choose to spend money on a desirable experience over buying physical goods. Meet Maya, our hypothetical wellness-focused millennial consumer.
CB Insights
JULY 17, 2018
Instead, new millennial-inspired and tech-infused dining trends have been emerging across the US and internationally. Many of yesterday’s casual dining brands are dying, but not because millennials “don’t eat out.” The sophisticated food hall: North 3rd Street Market (Brooklyn). Dining out. the Future of food report.
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