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Google, DTC Retailers Form Advocacy Group

PYMNTS

A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and Lane Bryant. It foresees a short-term evolution of retailing to an all-DTC world. The pandemic forced it on to a digital platform in early Q2.

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Virtual Reality Gains Traction In Retail

PYMNTS

Virtual reality could have more retailers reach more consumers in the coming few years — in large part by upping the consumer experience. Location-based virtual reality (VR) startup The Void is partnering with mall operator Unibail-Rodamco-Westfield (URW) to open 25 new entertainment outposts in the U.S. and Europe by 2022.

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Straight Outta Yale: Recent Grads Create New Beverage Product Line

PYMNTS

The product and marketing plan were locked early in the year. The original business model for Onda was to launch at retail. The plan was to use the summer for sampling in some of the summer hotspots like Montauk, New York and the beaches near Los Angeles, where some of the team members are now located post-graduation. “We

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Ripple Sizzle, Retail Sales Fizzle And PepsiCo Makes Digital Deliver For CPGs

PYMNTS

As a result, our eCommerce business is now approximately $1 billion in annualized retail sales, and we are well-positioned to capitalize on what is sure to be a dynamic future in this space,” Nooyi told investors. And the numbers in this regard don’t lie: Physical retail is growing at a rate of about 3.6

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Biometrics Of Mass Defense?

PYMNTS

It’s already been a big year for biometrics, and with everyone from big banks to major retailers investing in the technology, that trend is unlikely to subside any time soon. . HYPR, for example, debuted what it is calling a biometric shopping platform at the National Retail Federation’s BIG Show in New York City in January.

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PayPal Launches Virtual NYC Shopping Platform

PYMNTS

Earlier this year, consumers were able to use the service to shop the Melrose Trading Post , a Los Angeles flea market, from any location. PayPal will launch the holiday version of Local Selects in New York. PayPal has been announcing all sorts of initiatives in recent weeks, not only focused on shopping.

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Is This The Last Year For The Xbox/PlayStation Console Wars?

PYMNTS

Barring a major miss on Sony’s part, PlayStation should outperform the Xbox because the Sony console has a better catalog of exclusive games — which has historically provided the advantage, according to The New York Times. The two companies are also pursuing different marketing strategies.

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