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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

Mobile 188
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Chinese Year of the Dog Celebrations Bring in More Than $146B

PYMNTS

Chinese consumers also spent more time traveling this year during the holiday with tourism revenue increasing 12.6%, reported Business of Fashion citing a report by the China National Tourism Administration.

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5 lessons for bankers from Augusta National

Long Lasting Ideas

Continue reading 5 lessons for bankers from Augusta National at Bank Marketing Strategy + Ideas. Bobby Jones, Palmer, Nicklaus, Watson, Trevino, Tiger and Phil. There’s not a golfer alive who hasn’t longed to stroll across Rae’s Creek, or to walk Amen Corner.

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Brick-And-Mortar Retailers Can Reach Consumers With Geo-Aware Deals

PYMNTS

Small merchants to national retailers can post deals on the app – and Skout Deals counts multinational chains, such as Best Buy , as its clients. To promote the deals, Skout Deals uses social media platforms such as Facebook and Instagram for most of its social media advertising. The Business Model. The Road Ahead.

Retail 104
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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

The experience of buying, sending and receiving greeting cards continues to undergo changes in a world where social media and sparkling, decorated texts often suffice for getting across congratulatory messages. The move has much more to do with the decline of handwriting, of course.

Retail 183
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Facebook vs. Your Website

Social Assurance

And we too, at Social Assurance. certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. With over 2.7B