Marketing Strategies Millennials social media Technology 
PYMNTS
NOVEMBER 11, 2016
According to the BDO Retail Compass Survey of CMOs, nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season. Although less than 10 percent of marketers say they plan to focus on generic mobile coupons, retailers will be offering bargain hunters other ways to get a deal.
PYMNTS
OCTOBER 5, 2018
The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
South State Correspondent
MAY 2, 2022
Your bank might have introduced a new product, but very few banks go back and try to improve an existing product unless forced to by the regulators or changes in technology. Neither the product staff nor the marketing staff knows what they don’t know. The Problem with Funnels – Sales over Product.
Long Lasting Ideas
JANUARY 5, 2015
A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Offer millennials the human touch.
Social Assurance
APRIL 4, 2016
In fact, one of our employees, Jordan (who happens to fall into the millennial category) never has cash either. But I think it speaks volumes that our millennial friend went to the trouble of getting a credit card reader, but not to the trouble of visiting an ATM. And I know I’m not alone. Like, not ever. Problem solving.
William Mills
MAY 11, 2016
Sergii Danilenko (Head of Marketing). Banks are not experts in IT, so now they can leverage plug-and-play technology functionality. Corezoid is advocating for a “process focused” view of bank technology, by use of APIs. Going to speak about technology can be better used in the card world. Tim Dubes (VP, Marketing).
William Mills
MAY 11, 2016
Race Data brought bank client on stage who is thrilled with the product, he also states that the technology gives context to bank call center employees as well. ^KT. Katerina Frolovicheva (MD, Technologies Innovations). What’s the market strategy? Fiserv is meeting that need for FIs and millennials.
Expert insights. Personalized for you.
188 
Let's personalize your content