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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. In a consumer-driven, data-rich healthcare market, it’s kind of mind-blowing that we think the best time to initiate a conversation with someone about their heart-health is February.

Marketing 508
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Accenture Debuts SynOps Automation Tool To Reallocate Human Talent

PYMNTS

The technology led the firm to cut 40,000 jobs, but Accenture Operations Group Chief Executive officer Debbie Polishook told the publication that all employees affected were re-trained for different jobs. So far, about 100 Accenture clients have deployed the solution for procurement, while 20 are testing the tool to automate finance.

Tools 115
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Modernizing the Health Plan Business Process

Perficient

Create marketing automation based on where a broker/employer is in their sales cycle to keep them moving on their journey. Having the right partner can mean time and money saved trying to recruit, hire, and train resources from within, faster speed to market, and the ability to demonstrate ROI.

Groups 294
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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms. These team members can participate in a specialized training program with monthly meetings centered around digital banking product knowledge, new releases and new features.

Strategy 158
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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Our technology, combined with the training that we provide, will result in a best-in-class solution. The intent is to gain better insight into customer behavior for more successful target marketing of its various products and promotions. FI Works’ intelligent targeting. FI Works in Little Rock, Ark.,

Fintech 136
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Introducing Salesforce Data Cloud and Einstein GPT for the Financial Services Industry

Perficient

It uses a generative pre-trained transformer (GPT) model, a type of neural network trained on a massive dataset of text and code. Data Cloud can be used to unify data from a variety of sources, such as CRM systems, marketing automation platforms, and third-party data providers.

Industry 221
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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. Automation and why it matters: Yes, cashier-less stores are novel and attract attention, often winning splashy headlines.

Retail 59