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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. In a consumer-driven, data-rich healthcare market, it’s kind of mind-blowing that we think the best time to initiate a conversation with someone about their heart-health is February.

Marketing 508
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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Our technology, combined with the training that we provide, will result in a best-in-class solution. It offers digital appointment scheduling; lobby, management and contact center functions; as well as solutions like Reserve with Google and in person, phone and video appointments, says Romeo Iula, co-founder and chief technology officer.

Fintech 136
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Business development strategies for 2016: Marketing

Abrigo

These expenses included: • sponsorships • networking events, tradeshows and conferences • advertising; memberships and dues • website expenses and search engine optimization • charitable giving • marketing materials (including brochures, giveaways, marketing videos and photography), and • outside consultants, agencies or freelancers.

Strategy 150
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Are Banks Missing the Mark on Message?

Gonzobanker

The resources necessary to build and maintain an analytically informed delivery channel are staggering to many management teams and boards, but as industry veteran Niel Devasir pointed out in this quick video , analytics leadership cannot be outsourced, even if some of the technology is.

Analytics 103
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Cisco Financial Services welcomes imimobile

Cisco

Technology-fueled disruptors continue to threaten traditional financial businesses with the rise of fintech, challenger banks, and digital-only financial services. Our technology and expertise enable financial brands to make their customer experience a competitive advantage while building on years of technology and processes investments.

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Finovate Debuts: Race Data Helps Community Banks Turn Customer Data into Market Intelligence

Fintech Labs Insights

The Canadian analytics company specializes in providing community banks and credit unions with powerful data management, database and behavioral analytics, marketing automation, and one-to-one communications solutions. This technology is designed for the smaller customer portfolios and modest budgets of smaller banks and credit unions.

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Finovate Debuts: Onovative’s CoreIQ Brings Automated Marketing Technology to Banks

Fintech Labs Insights

CoreIQ is a marketing automation system developed by Onovative that speeds onboarding and broadens cross-selling opportunities for community banks and credit unions. Onovative sees its technology as a challenge to the Salesforces of the World, and similar platforms.