article thumbnail

Addressing the Need for Personalization in the Financial Services Industry

Perficient

What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Integrate and optimize your systems and processes, and use the right tools to enhance productivity.

Industry 294
article thumbnail

Recovery Has Passed Us By – We Need Hospitals to Be Resilient

Perficient

Hospitals need to provide the next best action for that person, and the deployment of a marketing automation tool is the only way to deliver these 1-to-1 conversations at scale. But now, marketing automation can drive conversations directly between patients and their physician and ensure they follow through with their care.

US 522
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). First off is simply choosing the right tool.”. Last year, data from Harmon.ie

Tools 135
article thumbnail

Can fintechs enhance your bank’s marketing campaign?

Independent Banker

To increase security, Avenu uses cloud-native architecture that integrates a ledger, customer identification, transactional fraud monitoring, BSA and AML monitoring, ACH account identification, report writing and an integrated complaint management system, Dick says. They expect choice, convenience and an experience personalized for them.

Fintech 136
article thumbnail

Introducing Salesforce Data Cloud and Einstein GPT for the Financial Services Industry

Perficient

The ability to unify disparate data sets, generate personalized content, and automate tasks will drive accelerated value from the Salesforce platform and its industry clouds. Data Cloud and Einstein GPT are two powerful tools that help businesses improve their data management, customer engagement, and operational efficiency.

Industry 221
article thumbnail

Finovate Debuts: Race Data Helps Community Banks Turn Customer Data into Market Intelligence

Fintech Labs Insights

“Know Your Customer” is a good axiom when it comes to authentication and security. The Canadian analytics company specializes in providing community banks and credit unions with powerful data management, database and behavioral analytics, marketing automation, and one-to-one communications solutions.

article thumbnail

Where Major Corporations Like Salesforce And NVIDIA Are Investing In Artificial Intelligence

CB Insights

The startup applies artificial intelligence algorithms to predictively identify and stop malware and advanced threats, and says that its AI enables enterprise customers to take a more proactive security posture with higher efficacy than traditional antivirus solutions.