Perficient

JULY 20, 2020

What are marketing personas versus UX personas? There are two main types of healthcare personas, each with different goals. Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate.

UX 332

UX Meeting Groups Data 332

Celent Banking

OCTOBER 10, 2016

The day focused mostly on mobile wallets, with a few main points shared below: Mobile wallets have been challenged by industry barriers : The old rule of thumb with a payments scheme is that it needs to please three parties: the merchant, the bank, and the consumer. The potential is there, but until recently the market hasn’t been.

Mobile 100

Mobile Payments Apple Samsung 100

PYMNTS

AUGUST 9, 2019

Then, there are Bridge Millennials. Bridge Millennials are a unique group of consumers, comprised of individuals between 30 and 40 years of age who exhibit cultural characteristics of both Generation X and Millennials. Among the Bridge Millennials in our study, 37.8 This suggests that those 33.7

Data 155

Data Millennials Google Apple 155

CB Insights

OCTOBER 10, 2017

Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. Below, we’ll show you: How to use pre-launch marketing to build trust and hype.

Tools 78

Tools Millennials US Maine 78